Popular TikTok trends in South Asia are being manipulated by gambling affiliates who embed secret links or discount codes within viral videos. Some trends even feature “earning challenges” that redirect users to online casinos.
Teenagers and young adults are the primary audience. Once they engage, they are encouraged to sign up, deposit funds, and “earn rewards” based on completing tasks.
TikTok moderators have removed several such accounts, but new ones emerge frequently. Digital rights groups demand stricter monitoring of user-generated content that indirectly promotes gambling.
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