Social media has become a powerful tool for promoting online gambling. Platforms like Facebook, YouTube, and TikTok are used by betting companies to attract new players, often through influencer marketing and targeted advertisements.
How Social Media Influences Gambling
- Influencer Promotions: Social media influencers promote betting apps, encouraging followers to sign up.
- Targeted Ads: AI-driven ad placements target users based on their online behavior.
- Live Streaming & Betting Integration: Platforms like Twitch allow users to bet in real-time on esports matches.
Ethical and Regulatory Concerns
Regulators are increasingly scrutinizing social media’s role in gambling promotions, calling for stricter advertising policies to prevent underage exposure and gambling addiction.
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