Parents across South Asia are raising alarms after gambling promotions appeared during children’s YouTube videos. Ads disguised as games or fun challenges redirect viewers to real-money betting sites.
Some ads use cartoon characters or kid-friendly voices to build trust. Once redirected, users land on gambling platforms with no age verification.
YouTube has begun removing flagged ads, but many slip through due to misleading formats. Child safety advocates urge stricter ad filtering and call for parental supervision of children’s screen time.
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