The rise of social media influencers has contributed to the rapid spread of gambling apps in South Asia. Paid promotions on platforms like Facebook, YouTube, and Instagram often show influencers claiming to win big from online casinos or sports betting platforms.
Many of these promotions are unregulated and deceptive. Followers, especially young users, download apps through affiliate links and make deposits based on false promises of guaranteed profit.
Regulatory bodies in Bangladesh and India have begun cracking down on such promotions, warning influencers that they could face legal consequences for misleading financial advertising.
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